This essay explores the connections between the world-wide shift towards self-determination and self-realisation – the urge to be free and to shape one’s own life –  and the need for public goods and shared social resources to make those lives fair, meaningful and sustainable.  

It argues for a different way of understanding individualism and its impacts: the aspiration towards self-creation is undeniable, but that we can learn to influence its expressions through both consumer capitalism and shared institutions with public and social purpose.

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